Guide to Starting a Flower Truck Business - Hana Florist Software (2024)

Starting any new business is a risk, but starting a flower truck business is an especially bold move. However, we believe that following a few key steps and principles can help maximize your chances of success. While the flower industry is competitive, a well-executed mobile flower shop has the potential to carve out a loyal customer base.

Choosing the Right Type of Vehicle

The first and perhaps most important decision is choosing your mobile floral vehicle. While an old van or pickup truck may seem like a cheap option at first, they lack features important for keeping flowers fresh and displaying inventory attractively. Instead, we recommend investing in a refrigerated box truck, often called Flower Truck.

These trucks are temperature-controlled, helping flowers last longer during transport and display. Their spacious interiors also allow for creative merchandising of different floral varieties and arrangements. Plus, the sleek, branded appearance of a flower truck helps establish your business as a premium floral provider from day one. Though more expensive up front than a used van, a quality refrigerated truck will help your flower business succeed for years to come.

Picking Profitable Locations and Routes

With your mobile flower shop secured, next comes deciding where to sell. While parking at busy intersections during rush hour may bring eyeballs, these spots lack amenities for customers. Instead, focus on high-traffic areas people linger in, like parks, office complexes, and farmers markets. These locations give customers time to browse arrangements without feeling rushed.

Develop a set route that services these productive areas on a repeating schedule, like weekly park visits and bi-weekly office/market stops. Advertise your route schedule prominently on your truck and website to build strong word of mouth. Provide regular, reliable service to develop loyal customers who come to expect and look forward to your mobile shop’s visits. Consistency and reliability are key.

Stand Out with Unique, High-Quality Products

While traditional pre-arranged bouquets and single stems sell well, differentiating your inventory helps attract new customers and keeps existing ones coming back. For instance, create unique arrangements incorporating unusual floral varieties or non-traditional materials like succulents, air plants, or dried flowers.

Source top-quality flowers from local farms whenever possible to highlight your commitment to fresh, seasonal products. And offer made-to-order arrangements allowing customers to select their own blooms and containers. By giving customers options beyond standard flower shop fare, you build excitement for each visit and encourage impulse purchases of something truly special. Quality, variety, and customization will drive sales.

Market Effectively through Multiple Channels

Don’t rely solely on walk-up traffic to spread word of your mobile shop. In addition to branded signage on your truck, develop a strong online presence. A polished website not only provides schedule/location information but allows customers to order arrangements for delivery, pick-up, or shipment. Leveraging social media is crucial for sharing photos of your inventory, builds, and customer appreciation—helping virtual visitors fall in love before even finding you in person.

Partner with local venues, offices, and community groups to provide floral centerpieces or on-site mini workshops further promoting your services. And offer incentives like loyalty punch cards encouraging return visits. A multimedia marketing strategy helps cast the widest possible net to attract new customers while also nurturing your existing customer base.

Choosing a Mobile Point-of-Sale System

In addition to selecting your vehicle and defining your route, another crucial piece of technology for running a successful flower truck business is a mobile point-of-sale (POS) system. While an old cash register may seem like a simple option, a dedicated mobile POS offers significant advantages that help streamline operations and boost sales.

Process Credit and Debit Cards on the Go

Many flower truck customers prefer paying with cards rather than cash. A mobile POS allows the processing of credit, debit, and digital wallets like Apple Pay wherever your truck is parked. No need to direct customers to an ATM or hold payments until returning to a fixed shop later. Customers appreciate the convenience of on-the-spot purchases.

Track Inventory and Sales in Real-Time

A mobile POS synced to your back-office system provides up-to-the-minute visibility into what items are selling, and where. View sales reports during routes to know when restocking is needed to avoid inventory gaps. This helps maximize profits and reduces waste from over-ordering. Flower varieties and arrangements not selling can also be identified and removed quickly.

Customize and Pre-load Specials

Offer promos and deals that entice customers at each stop. Load special bundles or percentage-off areas into the POS before departing and staff can easily ring them up onsite. This drums up impulse shopping and repeat visits as deals change regularly. Loading pre-made arrangements also expedites checkout for those short on time.

Issue Receipts and Gather Customer Data

Receipts and loyalty programs require contact information that paper and pen can’t efficiently capture and store. A POS prompts efficiently gathering emails for marketing and loyalty program signups. Process loyalty rewards and send automated receipts after each purchase. This fuels return visits through targeted communications.

Manage Multiple Staff with Login Security

Flower trucks may employ part-time help to maximize hours on popular days or locations. A POS allows multiple users who only see transactions for routes/times they work. Sensitive backend data remains secure, guarding against accidental mistakes or misuse of privileges by temporary staff.

Investing in a quality mobile POS designed for the flower industry transforms a flower truck into a slick, modern shopping experience. It strengthens operations by streamlining ordering, inventory, sales tracking, and loyalty programs – helping to grow the business through promotional offers, tailored outreach, and delighting customers with a modern, cashless purchasing experience.

As a dedicated floral retail system, Hana Florist POS provides robust features like barcode scanning, inventory management, and loyalty programs optimized for florists. Its cloud-based platform ensures real-time visibility and synchronization across any device. Sign up FREE today!

Guide to Starting a Flower Truck Business - Hana Florist Software (2024)


How to start a flower shop business? ›

  1. Define your flower business model. ...
  2. Create a comprehensive business plan. ...
  3. Register your business and obtain necessary permits. ...
  4. Source suppliers and establish relationships. ...
  5. Set up your flower shop or online presence. ...
  6. Build a professional portfolio and inventory. ...
  7. Develop pricing packages and marketing strategies.

What type of truck is a flower truck? ›


A recent popular trend for mobile flower sales is using a classic VW Kombi van as the display unit for your bouquets. A great idea, but if you want to be original there are many more vintage options out there.

How do you start a flower cart? ›

Setup. Operating a flower cart requires obtaining the appropriate zoning permit or license from your city or county. You'll also need a business license from your state. Some cities, such as Santa Rosa, California, allow you to set up a cart in certain spots in the city as long as you obtain a vendor permit.

What is the average profit margin for a flower shop? ›

Typically, florists aim for a profit margin of 50 percent to 70 percent of the retail price of every fresh design created.

Do flower shops make a lot of money? ›

My business revenue was right around $500k and my profit was usually around $85k after all my bills, expenses, and payroll (including myself) were taken out. So I know from personal experience that it is possible to make a healthy living and that owning a flower shop is profitable!

What are the three types of trucks? ›

For road trucks – that is, trucks that can be on the road without any special permit – the three types of trucks are Light, Medium, and Heavy. Below, Elk River drivers can learn more with this guide for truck classifications from Cornerstone Auto!

What is truck delivery called? ›

Truck shipping also known as motor freight, interstate trucking, or ground shipping is one of the most popular and cost-effective ways to ship goods in the United States. While it may not be the fastest form of transportation, it's often an ideal option depending on the size and quantity of goods you're shipping.

What is a kinetic truck? ›

"Kinetic Trucks (Styles Vary)" is a toy category that typically includes a variety of toy trucks featuring kinetic elements.

How much capital do you need to start a flower shop? ›

The startup costs for a florist business can cost anywhere between $10,000 and $50,000. You'll need to get at least that much capital to get your business off the ground. And until you start to earn a profit, you'll also need money to cover other costs associated with your business, such as vases and fresh-cut flowers.

How do you press store bought flowers? ›

Pressing Flowers With Books

Place the flowers face down on the paper, and close the book. Then, simply wait around 10 days, and remove your flowers once they're fully dried. Many guides will recommend only using heavy books, but we've found that you can use almost any book - just place heavier books on top!

What is level 3 floristry? ›

You'll study creative floral design methods and techniques, and learn to produce a range of designs including tied, wired, glued, and designs in different mediums. You'll also focus on designs for different events, such as weddings and funerals.

How do you get a florist license in Florida? ›

You must complete an AIFD-approved education program at a school or through a State Floral Association and then take the Professional Floral Design Evaluation (PFDE) test online. If there is not an approved AIFD program in your area, you may simply take the PFDE online test.

Can you make good money selling flowers? ›

You really can make money growing flowers for market. You can have profitable plants in no time. Just remember to try to grow really healthy, beautiful flowers. Then, be sure to sell them at the right places, such as a farmers' market or fundraiser.


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