Facial Scrub Market Outlook 2032
The global facial scrub market size was valued at USD 2.12 Billion in 2023 and is likely to reach USD 3.32 Billion by 2032, expanding at a CAGR of 5.1 % during 2024 – 2032. The market's growth is attributed to the increasing population of working women and the increasing consumer awareness about the importance of skincare and the benefits of exfoliation.
Increasing consumer awareness about the importance of skincare and the benefits of exfoliation is expected to boost the demand for facial scrubs as consumers become educated about the importance of maintaining a healthy skin routine, they invest in products like facial scrubs that help remove dead skin cells, unclog pores, and promote a healthier, radiant complexion. Thus, rising consumer awareness about the importance of skincare is propelling the market.
Facial scrubs are widely popular among men and women especially women as they help to smooth the skin's texture, reducing rough patches and making the skin feel softer to the touch. Moreover, facial scrubs enhance skin as they remove the layer of dead skin cells and help to unclog pores by removing excess oil, dirt, and impurities, which encourages their adoption among men and women.
Impact of Artificial Intelligence (AI) on Facial Scrub Market
Artificial Intelligence (AI) is revolutionizing the facial scrub market by enhancing personalization and customer engagement. AI-powered tools analyze a customer's skin type, lifestyle, and preferences to recommend the most suitable products. This level of personalization increases customer satisfaction and loyalty, leading to higher sales. Additionally, AI helps companies in product development by predicting emerging trends and consumer preferences. This allows them to stay ahead of the competition and meet the evolving needs of their customers. Furthermore, AI analyzes customer reviews and feedback to identify areas for improvement and develop better products. Therefore, AI is enhancing the customer experience and driving innovation and growth in the facial scrub market.
Facial Scrub Market Dynamics
Major Drivers
Increasing population of working women is projected to boost the demand for facial scrubs. The stress and environmental factors associated with many jobs lead to skin issues like acne, dullness, and premature aging, which increases the demand for facial scrubs as they help address these issues by removing dead skin cells, unclogging pores, and rejuvenating the skin. Moreover, working women have their disposable income to spend on personal care products. This financial independence allows them to invest in quality skincare products like facial scrubs. Therefore, the rising population of working women is propelling the market. For instance,
According to a published report, women constituted 38% of the workforce worldwide in 2022.
Growing demand for organic and natural beauty products is projected to drive the market. Consumers are becoming conscious of the ingredients in their skincare products and are seeking options that are free from harsh chemicals. This has led to an increase in demand for facial scrubs that are made from natural or organic ingredients. Manufacturers are responding to this trend by developing and marketing products that are made from plant-based ingredients, are cruelty-free, and have minimal environmental impact.
Existing Restraints
Growing awareness about the potential harm of over-exfoliation is anticipated to limit the market. Over-exfoliation may damage the skin barrier, leading to issues like dryness, sensitivity, and inflammation, as consumers become educated about skincare, they may opt for gentler alternatives to traditional scrubs. Moreover, rising demand for professional skincare treatments is projected to hamper the facial scrub as treatments such as chemical peels and microdermabrasion offer similar benefits to facial scrubs but are often perceived as more effective than traditional scrubs.
Emerging Opportunities
Increasing investment in R&D activities by major players in the market creates an immense opportunity in the market. Companies in the market are developing and introducing facial and body scrubs for the summer season to enhance skin tone and eliminate roughness. For instance,
In June 2023, Fenty Beauty, a makeup brand, introduced cleansing face and body scrubs for stunning summer skin. The facial scrub uses ultrafine sugar and silica to polish without damaging delicate skin, while the body scrub features stronger physical exfoliants pumice, and lychee to buff away any roughness.
Scope of the Facial Scrub Market Report
The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes | Details |
Report Title | Facial Scrub Market- Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year | 2023 |
Historic Data | 2017–2022 |
Forecast Period | 2024–2032 |
Segmentation | Type (Normal Skin, Oily Skin, Dry Skin, Sensitive Skin, and Combination Skin), Consumer Group (Men, Women, and Unisex), Product (Organic and Inorganic), Packaging (Plastic Containers, Tubes, and Pouches), Price Range (Economy and Premium), and Distribution Channel (Online and Offline) |
Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. |
Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report | Better Planet Brands LLC; Dermalogica; Dr. Brandt Skincare; Fenty Beauty; Freeman; LATHER; Murad; No7; OSEA International; Seaweed; Simple; St. Ives; and ZO Skin Health. |
Market Segment Insights
Type Segment Analysis
Based on type, the facial scrub market is categorized into normal skin, oily skin, dry skin, sensitive skin, and combination skin. The normal skin segment held a large share of the market in 2023 due to the fact that individuals with normal skin use a wide variety of products without experiencing adverse reactions. Normal skin is well-balanced, neither too oily nor too dry, and is not sensitive. Therefore, consumers with this skin type have the flexibility to experiment with different products, including various types of exfoliating products. This has led to a higher demand for facial scrubs among consumers who have normal skin types.
The combination skin segment is expected to grow at a robust pace in the coming years as it is characterized by both oily and dry areas, requires specialized care to balance the different needs of the skin. This has led to a surge in demand for products specifically designed for combination skin. Facial scrubs that cater to this skin type often contain ingredients that control oil in the T-zone area while providing hydration to the dry areas. Moreover, the growing awareness about the need for specialized skincare for combination skin is expected to drive the growth of the segment.
Consumer Group Segment Analysis
In terms of consumer groups, the global market is segregated into men, women, and unisex. The women segment accounted for a major share of the market in 2023 as women traditionally have been the primary consumers of skincare products, including exfoliating products. Women tend to have elaborate skincare routines and are likely to use a variety of products to address different skin concerns. This is propelling the demand for facial scrubs. Moreover, many skincare brands have historically targeted women in their marketing efforts, which has led to a higher demand for facial scrubs among women, contributing to the segment's large market share.
Product Segment Analysis
Based on product, the facial scrub market is bifurcated into organic and inorganic. The inorganic segment registered significant growth in 2023 due to the widespread availability and affordability of inorganic skincare products. Inorganic facial scrubs, which often contain synthetic ingredients, have been a mainstay in the skincare industry for many years. These products are typically easier to produce on a large scale and have longer shelf lives, making them a popular choice among both consumers and manufacturers. Moreover, inorganic facial scrubs often offer immediate results, which are appealing to consumers looking for quick fixes for their skin concerns.
Packaging Segment Analysis
In terms of packaging, the global market is divided into plastic containers, tubes, and pouches. The plastic containers segment accounted for a major share of the market in 2023 due to its durability and convenience. Plastic containers are lightweight, easy to handle, and protect the product effectively, making them a popular choice for both manufacturers and consumers. Additionally, plastic containers allow for easy dispensing of the product and are designed in a variety of shapes and sizes, offering flexibility in terms of product presentation.
The tubes segment is projected to grow at a robust pace in the coming years owing to the consumer preference for convenience and ease of use. Tubes are easy to carry, making them ideal for consumers who travel frequently or prefer to carry their skincare products with them. They also allow for precise dispensing of the product, reducing waste. Moreover, tubes are made from flexible materials that are squeezed to extract the product, ensuring that consumers use up every last bit of the product. Manufacturers are recognizing this benefit and are increasingly opting for plastic tube packaging for their facial scrubs, further fueling the growth of the segment.
Price Range Segment Analysis
Based on price range, the facial scrub market is bifurcated into economy and premium. The economy segment held a large share of the market in 2023 due to the high demand for affordable skincare products among a wide range of consumers. Economy-priced facial scrubs offer a cost-effective way for consumers to incorporate exfoliation into their skincare routines. These products are particularly popular among younger consumers, who may have limited disposable income but are increasingly interested in skincare. Moreover, the wide availability of economy-priced facial scrubs in various retail outlets, including supermarkets and drugstores, contributes to the large market share of the segment.
Distribution Channel Segment Analysis
In terms of distribution channels, the global market is bifurcated into online and offline. The offline segment dominated the market in 2023 due to the fact that physical stores, such as supermarkets, drugstores, and specialty beauty stores, have traditionally been the primary points of purchase for skincare products. Consumers often prefer to shop for skincare products in-store, as it allows them to see, touch, and sometimes sample the products before making a purchase. Moreover, the in-store shopping experience, coupled with the advice and recommendations provided by store associates, contributes to the large market share of the offline distribution channel.
Regional Outlook
Based on region, the facial scrub market is categorized into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for a major share of the market in 2023 due to the presence of several leading skincare brands, which have a strong market presence and offer a wide range of facial scrubs. Additionally, the high consumer awareness about skincare and the importance of exfoliation in the region contributes to the high demand for facial scrubs. Furthermore, the trend of self-care and the perception of skincare routines as a form of indulgence are particularly strong in the region, driving the adoption of facial scrubs.
The market in Asia Pacific is expected to expand at a high CAGR in the coming years owing to the increasing consumer interest in skincare and the rising disposable income. China, in particular, is witnessing a surge in demand for organic skincare products due to the growing middle class and the influence of Korean beauty trends. Moreover, the emphasis on skin brightening and the preference for a multi-step skincare routine in the region is expected to drive the demand for facial scrubs. Brands are recognizing this potential and are focusing on expanding their presence in the region, further fueling the growth of the market.
Segments
The facial scrub market has been segmented on the basis of
Type
- Normal Skin
- Oily Skin
- Dry Skin
- Sensitive Skin
- Combination Skin
Consumer Group
- Men
- Women
- Unisex
Product
- Organic
- Inorganic
Packaging
- Plastic Containers
- Tubes
- Pouches
Price Range
- Economy
- Premium
Distribution Channel
- Online
- Offline
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Better Planet Brands LLC
- Dermalogica
- Dr. Brandt Skincare
- Fenty Beauty
- Freeman
- LATHER
- Murad
- No7
- OSEA International
- Seaweed
- Simple
- St. Ives
- ZO Skin Health
Competitive Landscape
Key players competing in the global market are Better Planet Brands LLC; Dermalogica; Dr. Brandt Skincare; Fenty Beauty; Freeman; LATHER; Murad; No7; OSEA International; Seaweed; Simple; St. Ives; and ZO Skin Health.
These companies use development strategies including collaboration, product launches, partnerships, mergers & acquisitions, and production expansion to expand their consumer base worldwide. For instance,
In August 2023, OSEA International, a beauty and healthcare brand, announced the launch of Seaglow Resurfacing Scrub, a multitasking face exfoliator that cleanses, exfoliates, and restores radiance in one simple step.
In April 2022, LATHER, a producer of top-quality products for the body, face, hair, and home, announced the launch of a new cactus flower & aloe gentle face scrub for surviving in dry, harsh environments.
