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Overall, the U.S. auto industry has largely recovered from the supply chain issues that drove the cost of new cars through the roof and brought the price of used cars up along with it. Not all new cars are selling below MSRP now, but enough are that you can generally expect to find a deal if you’re willing to shop around.
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Recently, though, our friends at Consumer Reports analyzed actual transaction data from TrueCar and found a number of vehicles that were, on average, selling for seven percent above MSRP or more. So unless you’re truly desperate to own a specific model, these are 10 vehicles that you’ll probably want to cross off your new-car shopping list, at least until supply catches up with demand.
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Hyundai Santa Fe
If you want a 2024 Hyundai Santa Fe XRT it’ll cost $40,600 MSRP, but with an average transaction price of $43,260, you’re looking at a typical increase of $2,660, or about seven percent. We don’t like it when any vehicle sells for more than MSRP, but with its boxy new redesign for 2024, we kind of get it.
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Toyota Prius
If you want a 2024 Toyota Prius XLE AWD that’ll be a $32,795 MSRP, but with an average transaction price of $34,964, the Prius has an average increase of $2,169, or about seven percent. Like the Santa Fe, the Prius has a stylish new redesign that’s seeing high demand.
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Ford Maverick Hybrid
This one may be a bit outdated, as Consumer Reports has the MSRP on a front-wheel drive 2024 Ford Maverick Hybrid XL SuperCrew listed at $23,815 with an average transaction price of $25,691, leading to an increase of $1,876, or eight percent. If you check Ford’s website, though, MSRP for a 2024 model is currently $25,315, so we’re not entirely sure what’s going on with this one.
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Kia Sorento
The 2024 Kia Sorento S with all-wheel drive has at a $36,390 MSRP, but with an average transaction price of $39,665, they’ve got a typical increase of $3,275, or about nine percent. It’s been refreshed for 2024, but still. Imagine telling someone from 15 years ago that people are paying over sticker for a Kia Sorento.
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Ford F-250
A 2024 Ford F-250 Limited 4WD Crew Cab with a 6.75-foot bed has an MSRP of $97,095, but with an average transaction price of $106,456, you’re looking at an increase of $9,361, or about 10 percent. If you specifically need a Ford that badly, go ahead, but surely brand preference isn’t worth nearly $10,000 over sticker.
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Kia Sportage Hybrid
If you want a 2024 Kia Sportage Hybrid LX with all-wheel drive, you’re looking at a $30,390 MSRP, but with an average transaction price of $33,363, it’s got a typical increase of $2,973, or about 10 percent. We know the gas mileage is better with the hybrid, but how long is it going to take you to save nearly $3,000?
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Ford Bronco
The 2024 Ford Bronco Heritage Limited Edition Advanced wears a $71,105 MSRP, but its average transaction price $78,426 means a typical swing of $7,321, or about 10 percent. You’d think demand for the Bronco would have cooled off by now, but apparently not. Then again, unless you want a Wrangler, what else are you going to buy that lets you take off the doors?
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Ford Mustang Mach-E
The all-wheel-drive 2024 Ford Mustang Mach-E Select’s MSRP is $46,495 if you want a charging cable, but thanks to an average transaction price of $51,987, it has a typical increase of $5,492 or about 12 percent. We generally like the Mach-E, but do we like it enough to pay over MSRP for a low-spec version? Nope.
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Ford Ranger
A 2024 Ford Ranger XL 2WD SuperCrew with a five-foot bed will set you back $32,670 if you’re looking at the MSRP, but an average transaction price of $36,812 gives it at a typical increase of $4,142, or about 13 percent. The recent redesign has made the Ford Ranger a hot commodity, it seems.
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Ford F-150
If you want a 2024 Ford F-150 XL 2WD Regular Cab with a 6.5-foot bed, that’ll be a $36,570 MSRP, but with an average transaction price of $41,432, you’re looking at a typical increaseof $4,862, or about 13 percent. That’s a hefty fee to pay to stay loyal to Ford, especially when so many Ram 1500s are listed for less than MSRP.
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