BMW Group and Tata Technologies aim to collaborate for the development of Automotive Software and Business IT solutions. (2024)

Munich, Pune (India). The BMW Group and Tata Technologies, a global product engineering and digital services company, have announced that they have signed an agreement to form a JV with the aim to establish a software and IT development hub with locations in Pune, Bangalore and Chennai, India. The main development and operations activities shall be established at Bangalore and Pune. In Chennai, the focus shall be on business IT solutions. The execution of the JV agreement is subject to review and approval by the relevant authorities.

Embodying the ethos of ‘Engineer in India for the World’, the JV will leverage Tata Technologies’ digital engineering expertise and talent pool in India to contribute to the BMW Group’s strategic expansion of software coding capabilities across global IT hubs and 24/7 operations. The JV will focus on strategic software development, including solutions for software defined vehicles (SDV). In automotive software, the focus will be on automated driving, infotainment and digital services. In business IT, the emphasis will be on digitalization and automation of product development, production and sales. From the inception of this JV, 100 trained and experienced TATA Technologies professionals will ensure robust and immediate contribution to software projects. The JV is likely to grow quickly to a four-digit number in the following years.

Christoph Grote, Senior Vice President of Software and E/E Architecture at BMW Group said: “Our collaboration with Tata Technologies will accelerate our progress in the field of the software defined vehicle. In international comparison, India boasts a large number of talents with outstanding software skills, who can contribute to our software competence. Developing vehicle software for the BMW Group means working with top-class processes and tools, which in turn gives Indian software engineers the chance to shape state-of-the-art, premium automotive experiences in future fields such as highly automated driving and artificial intelligence.”

“The expansion of international DevOps* hubs has clearly proved to be a successful model for the BMW Group,” saidAlexander Buresch, CIO and Senior Vice President of BMW Group IT. “I am therefore extremely pleased that we have found a strong and valued technology partner with Tata Technologies and are now also expanding our footprint in India.”

Commenting on the collaboration,Warren Harris, CEO and MD of Tata Technologies, said, “Our collaboration with the BMW Group demonstrates our commitment to providing top-tier solutions in automotive software and digital engineering to customers across the world. Aligned with our vision of engineering a better world, we’re excited to bring our expertise to the forefront, aiding BMW Group in engineering premium products, delivering great digital experiences for their customers and propelling its digital transformation journey in Business IT.”

Nachiket Paranjpe, President of Automotive Sales at Tata Technologies, commented, "In the evolving automotive landscape, the journey towards software-defined vehicle represents a pivotal shift in automotive software and vehicle development methodologies. We will leverage our deep domain knowledge and SDV expertise to collaborate with the BMW Group towards engineering vehicles that are not just technologically advanced but deliver exceptional experiences to consumers around the globe."

This collaboration between Tata Technologies and BMW Group represents a shared vision of innovation and excellence in automotive engineering and digital solutions.

------------------------ End of joint press release --------------------------

Consistent, demand-oriented expansion of worldwide software expertise

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Thanks to the global distribution of the BMW Group's software hubs, software is developed and integrated in real time in the cloud around the clock. The global development team for vehicle software is already creating up to 140,000 software builds per day across the entire ECU software (1 build = 1 source code change/creation that can be executed in the vehicle software, including automated testing).

The BMW Group started its own automotive software development over 20 years ago. Since then, it has continuously expanded its global network of development teams for both automotive software and business IT solutions. For several years now, IT- & Software Hubs in Germany, the US, South Africa, India, Portugal (Joint Venture Critical TechWorks) and China (LingYue Digital IT Co. Ltd. and BA TechWorks) have been strengthening the premium manufacturer's software expertise. Combining software for digital vehicle environments and business IT synergistically according to the DevOps principle provides major advantages, particularly when it comes to backend and application development and operation. In total, over 9,400 people work in IT and software development for the BMW Group and its Joint Ventures worldwide and the company continues to build up skills successively and demand-based.

Just recently, the BMW Group had announced the signing of a JV contract with regard to the establishment of a new IT and software hub in Cluj-Napoca, Romania. In the future, this JV will provide development services for business IT in Europe, including software development for human resources, production, sales and BMW Group Financial Services. Execution of this contract is still subject to review and approval by the relevant authorities.

* DevOps is a method of software development that improves collaboration between developers (Dev) and operators (Ops) to enable faster and more efficient delivery of software and services.

BMW Group and Tata Technologies aim to collaborate for the development of Automotive Software and Business IT solutions. (2024)

FAQs

What is the deal between Tata Technologies and BMW? ›

The BMW Group and Tata Technologies, a global product engineering and digital services company, have announced that they have signed an agreement to form a joint venture with the aim to establish a software and IT development hub with locations in Pune, Bangalore and Chennai, India.

What are BMW's aims and objectives? ›

The BMW Group aspires to be the most successful, most sustainable premium manufacturer for individual mobility. To achieve this ambitious goal, we are creating more and more, increasingly comprehensive sustainability solutions.

What is the mission of the BMW Group? ›

BMW's mission is “to move people with products that evoke emotions.” This mission statement emphasizes goals for customers' mobility and positive emotional response to the automaker's products. The main components of BMW's mission statement are: Moving people. Evoking emotions.

What is the joint venture between Tata and BMW? ›

Munich, Germany and Pune, India, 2nd April 2024: The BMW Group and Tata Technologies, a global product engineering and digital services company have announced that they have signed an agreement to form a Joint Venture (JV) with the aim to establish an automotive software and IT development hub in Pune, Bengaluru and ...

Which company is Tata Technologies collaboration with? ›

This collaboration between Tata Technologies and BMW Group represents a shared vision of innovation and excellence in automotive engineering and digital solutions.

What is Tata Motors competitive advantage? ›

Additionally, Tata Motors has the potential to scale internationally in niche vehicle product segments, further enhancing its competitive position. The company's competitive advantage is also derived from its superior performance, financial strength, and market positioning.

What is the main focus of the BMW brand? ›

The BMW Group is the world's leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. Our vehicles and products are tailored to the needs of our customers and constantly enhanced – with a clear focus on sustainability and the conservation of resources.

What is BMW's unique selling point? ›

BMW is known for their superior engineering, innovative technology, luxurious comfort, and impressive resale value. They offer a variety of models to cater to different needs and are committed to providing an ultimate driving experience.

What is BMW success strategy? ›

Product quality and engineering excellence: One of the most critical success factors for BMW has been its commitment to product quality and engineering excellence. The company invests heavily in research and development to ensure that its vehicles meet the highest standards of reliability, durability, and performance.

Who is BMW aimed at? ›

Targeting Affluent Driving Enthusiasts

BMW aims its marketing at affluent consumers with high disposable incomes who value performance driving. This includes wealthier professionals, corporate fleet customers, and automotive enthusiasts.

What is BMW marketing strategy? ›

BMW's marketing strategy is centred around their strong dedication to brand positioning. BMW is more than just a company that makes cars. It represents luxury, exceptional craftsmanship, and the pure joy of driving. The brand's tagline, "The Ultimate Driving Machine," is something that has really stuck with consumers.

What is BMW's message? ›

Sheer Driving Pleasure”: the history of the BMW slogan.

Is BMW under Tata? ›

Under this partnership, Tata Technologies and BMW Group will each hold a 50% stake in the newly established company. Tata Technologies, a subsidiary of Tata Motors, specialises in providing engineering and technology services to automotive, aerospace, and heavy machinery manufacturers.

Which company is Tata Motors collaboration with? ›

The company produces cars, trucks, vans, and busses. Subsidiaries include British Jaguar Land Rover and South Korean Tata Daewoo. Tata Motors has joint ventures with Hitachi (Tata Hitachi Construction Machinery) and Stellantis, which makes vehicle parts for Fiat Chrysler and Tata-branded vehicles.

Who is the biggest competitor of Tata Motors? ›

Competitors
  • Tata Motors Ltd. TATMOL.
  • Ashok Leyland Ltd. ASHOKL.
  • Force Motors Ltd. FORMOT.
  • Mahindra & Mahindra Ltd. MAHM.
  • Maruti Suzuki India Ltd. MARUSU.
May 16, 2024

Which car company did Tata take over? ›

Jaguar Land Rover, part of Tata Motors since 2008, is Britain's largest automotive manufacturer which designs, manufactures and sells some of the world's best-known premium cars.

Which company merged with BMW? ›

In 1922, BMW merged with the aircraft company Bayerische Flugzeug-Werke. Today, BMW Group owns BMW, Rolls-Royce, Mini, and BMW Motorrad.

Which automotive is owned by Tata? ›

Global network of subsidiaries and associate companies
  • Jaguar Land Rover Automotive Plc. ...
  • Tata Motors Passenger Vehicles Limited. ...
  • Tata Passenger Electric Mobility Limited. ...
  • Tata Motors Body Solutions Limited. ...
  • Tata Daewoo Commercial Vehicle Company Limited.

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